The Psychology of Bra Shopping: Part Deux

The Psychology of Bra Shopping: Part Deux

Bra shopping is just as much psychology as it is fitting physical attributes. In Part I, I talked about how advertising messes with us and sets us ladies up for failure. In Part II, I’m talking about how it affects fit sessions and how we can actually be successful...
How To Fix An Underwire STAT!

How To Fix An Underwire STAT!

Underwire pop out of its casing? While it’s not an ideal situation, it doesn’t necessarily mean that your fav has to be thrown away. Nor does it mean you’ve bought a defective or cheap bra. Its fabric and sometimes that happens. There are a few factors...
How Often Should I Wash My Bra?

How Often Should I Wash My Bra?

“How often should I wash my bra?” We all wonder. Sometimes it devolves into whether we actually want to wash or not wash at all? We are all guilty of neglecting our most important piece of clothing. It serves as a literal support system for our body....
Boob Magic: The Swoop, Scoop, & Split

Boob Magic: The Swoop, Scoop, & Split

The Swoop, Scoop, & Split Oh ladies, where do I start? If you’ve been into our little shop you know that this is a powerful phrase. The magical formula you’ll recite every time you put that pretty little bra on. You may even giggle. No matter your age...
Perfect How You Put on Your Bra

Perfect How You Put on Your Bra

How do I put on my bra? Seems like a simple task. After all, you’ve been putting on a bra for how long now? You don’t even think about it, apart from you’d rather stay home today and not wear one! Other than that it doesn’t occur to you how you...