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Tag: bra sizing

Apple Sizing Ruler

Why Your Bra Size Doesn’t Matter

Our culture is obsessed with numbers and labels. Every item we wear has a size, brand, and price associated with it. That Gucci purse? Those, “I’m afraid of heights” heels? That dress. The bra you’re wearing? Yep, that too. We ladies have a weakness for all those numbers. We use them to compare ourselves to…
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underwire for bras

The 5 Most Common Reasons Your Underwire Keeps Escaping

We’ve all had it happen…we’re out and about when we feel an odd rubbing on the inner part of your breast. You ignore it until about 3:30 when you realize something just poked you. You look down to find your underwire has escaped its prison and is wrestling with your boob for freedom. A dramatic…
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Bra Fitting and Measuring Tape

Bra Fittings – What should you expect?

Before we delve into what you should expect from a bra fitting, let’s talk briefly about what exactly it is. What is a professional bra fitting exactly? Let’s first discuss what “professional bra fitting” really means. Professional bra fitting simply put is a personal session with someone who has the expertise to properly determine your…
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